10 Effective SEO Tips For Beginners

Here below are 10 tips for making a website indexed well by search engines like google.com.

For those of you who are new to what SEO is and want to learn more in depth here are very important tips as fundamental in SEO.

What is SEO?

Search Engine Optimization or in short SEO is a way that you do on your website to be indexed on the first page or top ranking in search results in accordance with relevant keywords to your website content.

For example: If you have an online store selling children's clothes. Of course if prospective visitors are searching on search engines with the keyword "online children's clothing store" you want your website to be in the top position in search results.

That way visitors will flow into your website which is likely to occur sales or buying and selling activities because the user is indeed looking for children's clothes that can be purchased online.

There are two types of results that are displayed by the Google search engine, namely search results in the form of advertisements (will immediately be in the top position). This ad product from Google is known as Adwords. Where you can pay Google to directly display your website by paying. The thing to remember is that the cost of these advertisements tends to be "expensive" for some people.

The second is the result of organic or natural search where Google puts your website on the first page without paying. This is caused by many factors, where we will discuss the basics below.

This organic result is certainly the dream of online businesses. because google works 24 hours non-stop which means your website will be flooded with sales continuously. There are lots of paid SEO services that you can use, but if you have free time, you can really do it yourself.

Now the following below are the basic SEO techniques that you need to consider when creating a website or in running an SEO campaign for your website. The thing to remember from all the tips below is never to do SPAM !!

1. Backlinks

Search engines like Google have a lot of signals in their algorithms to put your website on the top / first place in search results. Now this backlink is one of the signals or factors that are predicted by online marketers as one of the most determining factors or has the largest percentage in determining the results of your website's position on search results pages.

A backlink is where other websites have links to your website. Try to make the link come from websites that are relevant to your website type. For example if you provide professional photographer services, then you can join in local and international photography forums and become active participants in the forum (use backlinks to your website in the signature section), There are still many ways to create valuable baclinks. such as making press releases, tutorials, articles and more.

2. Optimizing the structure of your website.

For this, it's a good idea to understand a little HTML, but it's not mandatory. The way is easy, you just google the topic and how to make improvements to your website,

The structure that you need to pay attention to is:

Heading (arrangement of tags h1, h2 etc.) is good and right

Meta tags and keywords. This is the part of the website where every page ideally has an explanation according to the content. If you use an open source CMS like wordpress this can easily be done with the SEO plugin.

Make sure each image has an alt and image size.

Use the W3C validator to check your HTML syntax that is not up to standard, it doesn't have to be 100%, but certainly more valid will be better.

Make sure there are no links on your website to the web pages that are not found / or dead links.

Meta social media, Twitter and Facebook, for example, ask you to provide tags and meta that match their format. For Facebook, you can use this debugger share tool to see if there are people who share your website address on Facebook, it's difficult to your liking.

You can also use this SEO tool to help make a report analysis automatically on what things need to be optimized related to the structure of your website. simply enter the URL or address of your website and these tools are able to detect errors or improvements to improve the performance of your website.

3. Site map and robots.txt

Sitemaps or commonly known sitemaps you can generate with these SEO tools, or plugins. While the robots.txt file serves to "talk" with search engines that which parts of the website should be indexed by search engines and which parts should still be private, for example the admin section of your website. Of course you don't want to be indexed by Google, because that will create a security hole in your web / application.

Generate your sitemap and robot.txt your website using the sitemap generator here

4. Website speed.

This factor is also one of the factors that you need to think about. Use fast and reliable website hosting is one thing that can make your website load quickly. In addition to choosing a fast server, you can also use services such as CDN (content delivery network) to make it load faster because the CDN server will do caching or copying of your website and present it to visitors from the CDN server closest to the location of your website visitors.

The CDN service that you can use for free is cloudflare.

There is one other thing that is often a mistake and makes your website slow is the use of image files that are too large. always use compressed images for website use.

The easy way is to always use 72 resolution and use save for web if you use photoshop.

5. Responsive website.

Google as a search engine wants websites that are "recommended" by it always look good seen in all types of browsers, both browsers from desktop computers and browsers on gadgets such as mobile phones and tablets.

Always check and re-check from your own gadget whether your website still looks "good" and clear when accessed from your cellphone and tablet.

You can use this tool, which was created by Google to help website owners see the website's performance from any desktop or mobile browser. You can also see what things need to be improved. Your business gets the highest score possible.

6. Build Trust with HTTPS.

Trust is expensive in all respects, and search engines like Google want to present trusted websites as much as possible. What is HTTPS? HTTPS is a secure port using an SSL certificate, an extension of the normal port that we normally use, namely HTTP (without S).

Where to get an SSL certificate you have to buy it as well as verify that you have a legitimate business. The more SSL levels you can have, the higher the better, but the more expensive :). But search engines increasingly like it.

Now websites with HTTPS are now prioritized "little" by search engines, this signal or factor that is being widely debated. But it never hurts you to use HTTPS, besides your website becomes more trusted HTTPS advantages are that your website will be safer, according to its meaning, the additional letter S at the end is secure.

7. Update content.

This is the most frequently asked by SEO activists, how often do we have to do an update on the website to improve website ranking? The answer is, there are no specific benchmarks of how often, there are even some website design clientsbag.com never updated annually but still ranks # 1 in search results.

But if you ask on Google or maybe mothers who go to the market (a bit OOT but still ok) ... is that we all naturally prefer fresh compared to "vegetables" that have been long.

8. Use the Tracking / Analytic Facility

Google provides analytic website services namely google analytic, where you can register for free. The function of Google analytics is more or less as a tool for analyzing your website visitors, such as how many visits your website has, "who" your website visitors are, from which visitors come to your website and many other features that are very, very useful for you to analyze.

Besides Google analytic. register your website to google webmaster and bing websmater. Because websites that have an analysis tend to be considered more ok by search engines....

9. Domain or website address.

As much as possible use your website address that is similar to the service / product you are selling. for example, use jasadesainlogo.com for those of you who have a logo design service, etc.

Once again this is not absolute and not necessary, but what needs to be kept in mind is that this is part of the signal / engine factor looking to "rate" your website. compared to the backlink factor or website structure, the portion of the naming of the domain that matches your service or product is smaller.

The second is, people tend to buy the domain annually. My advice is to buy a domain for a longer period of time, such as 3 or directly at once 5 years. This indicates that you are indeed "investing" in your assets and more "serious".

10. Online Profile

Last but not least is social media. With a lot of social media today, you can easily and free to register. always try to use a username in accordance with your website address. Make sure your online business has a profile on the top social media namely Facebook, Twitter, Instagram, Pinterest, Linkedin and of course Google Plus.

If you have a physical store, your website should be indexed by Google Maps. Register your business immediately on Google business, it's free!

Thus a piece of SEO tips that you can make fundamental in your online marketing checklist. In fact, often by following the tips above website you can immediately glide on page 1 of search results without having to painstakingly create backlinks.

But of course back to most factors and competition on the type or type of your website. where often if you compete with large companies it can be very difficult to compete on these keywords, for example used cars, used motorcycles etc ...

Knowing the above, a few more tips, namely, avoid using short keywords (because there will be more competition in these keywords). For example: the keyword "carpet washing" will be much more difficult for you to win compared to using a slightly longer (but still very relevant) keyword such as "office carpet cleaning services". Then maximize your content on keywords or keywords that are longer or commonly referred to as long tail keywords.

But of course nothing is impossible. Even one keyword you can win, because if you develop this SEO foundation, you can become a reliable online marketer!