What is Content Marketing?

What is Content Marketing? Explore the Strategy - Content is King. With more than half a billion active websites available, web surfers are inundated with information that all seeks to attract their attention.

People become very fed up with advertising. At some point, they deliberately ignore sidebar ads, pop up ads, and various other types of advertisements. Including their email inbox.

They hastily pressed "skip this ad," while watching YouTube or listening to their favorite music.

Meanwhile, the key that allows this to happen in an online marketing strategy, is reaching consumers' attention. And, the idea of ​​content marketing starts here.

What is content marketing?

Business people, provide quality and useful information for internet users. For free. And through this, they inserted a marketing message. This form of strategy is called content marketing.

So, content marketing is content created for marketing purposes.

Strong content not only attracts readers to the website, but also benefits from the ranking of websites on search engines like Google.

Google and other search engines regularly shift their algorithms to safeguard authentic and valuable content, and then place it on search results pages (SERP).

Content marketing is the practice of publishing fresh, relevant, and useful content to attract the attention of consumers. The goal is clearly attracting them to be potential prospects.

Quality content marketing is usually a sales strategy approach in a subtle way. In fact, this almost doesn't look like marketing at all. But the opposite looks like authentic information that consumers need.

A marketing strategy through information content is a give and take strategy - you provide quality information to potential customers, hoping to attract the attention of users to buy or use your services.

Websites, blogs, magazines, newsletters, mobile applications, social media, progress reports, news articles, and many other media can be great sources for implementing content marketing strategies. One example of content-to-trade marketing is ZN Magazine, a webazine published by Zappos, the shoe retail giant that has expanded itself to various fashion products.

ZN Magazine shares information about the latest fashion trends with customers - and also provides links to products in its online store, including direct purchasing facilities via iPad.

Any company with a product or message that creates interesting content can use content marketing strategies.

Through what content marketing is applied?

For example, many companies create newsletters that announce new products, inform business and industry trends, highlight extraordinary people within their companies, and convince customers to buy their products.

Some others use blogs or social media to connect with their customer base.

Business giants like Harpo (e.g., Oprah Winfrey) sell content in great ways through television shows, books, websites, digital applications, and magazines. The content then attracts millions of consumers, which in turn attracts advertisers and product sales.

Thousands of bloggers and Internet marketers produce interesting, and often very personal, content.

Then, many sell advertising space on their blogs and host paid reviews as a source of income; both of these sources serve as content marketing for their own blogs and also for their advertisers.

In addition, bloggers and internet marketers sell their own books, crafts or products on their blogs, using their content to attract potential buyers. 

Susan G. Komen for the Cure is an example of a non-profit organization that has been phenomenally successful with content marketing. On their website, breast cancer survivors and families who have lost loved ones to breast cancer can share heartbreaking stories of struggle and loss, motivating contributions to breast cancer awareness and research.

Race for the Cure, a nationally managed organization, produces voluntary content marketing on thousands of blogs, websites, news media, social media and online donation portals - which make millions of dollars every year.

Their efforts not only attract individual donors; they also attract product alignments with a large number of companies that promise some sales to charities like this.

Political organizations such as Moveon.org produce content that addresses voter issues, plays emotional sentiments, hopes, and compassion with story elements in their content.

This content is designed to raise funds for both candidates and political movements, and motivate voter action through petitions, generation of stories that are more interesting, and of course, more votes.

Anyone who chooses to participate in a bulletin, visits blogs or websites with featured content, clicks on social media links with content, researches and reads about problems, or roams the web for information is the target of a content marketing strategy.

There's something valuable that they need, and they want someone to provide it - whether it's a fashion product with the latest style or an emotionally moving story.

Parents who find out about the phenomenon of teen depression, may be forced to buy a book, or herbal supplements, after reading a childcare blog.

A woman in her 20s might be interested in buying a motivational book because she often visits the website and uses social relations tips or about how to succeed.

A family is motivated to sell their property, to support a family that is part of the conflict in the Middle East, through charitable organizations, of course, after they read about the horrors of being in a war zone. With various melancholy stories through content that is accessed.

A customer reads an online feature article about a local farmer, is published on the company's website, and vows to buy organic chickens that are naturally cultivated.

In each example, customers are motivated by valuable unique content to drive action - whether it is a purchase, a donation, a socio-political act, or a combination of the above.

How to implement content marketing

When developing a content marketing strategy, it is important to always remember the desired action. Do you want people to click to buy this book, attend workshops, donate for this purpose, use this or that service or choose political candidates?

When you are able to see objectively in mind, analyze what type of information or "story" then forces people to take the desired action. Do you expect to make women feel more attractive? Do you want to beg for people's mercy or sense of social justice? Do you want to motivate political action by overcoming people's frustrations or fears? Or do you want people to choose you over competitors because of your company's values?

With your ability to see patterns from various phenomena that exist, you can then compose stories. Are you able to capture the values ​​you want to communicate?

Content marketing strategy

Where can you tell your story and get the most exposure? The answer, of course, is through the internet.

New content marketing methods, by posting links on Facebook, LinkedIn, Twitter, and others. News and RSS feeds - also social aggregator sites like StumbleUpon, Technorati, Scribd, and Digg - also function to attract readers to a website.

You must also measure the effectiveness of content marketing promotions. Applications like Google Analytics allow you to check statistics, see page views, see which posts get the best results, and observe which demographics give the best response to your content.

The social media platform also allows you to track results through sharing activities, comments, and likes.

Armed with this information, you can adjust your content marketing strategy according to the targets and goals that you make.

Many content marketing promotions use various platforms to convey information. Newsletters, social media, blogs, website content, guest blogs and more.

A good content marketing strategy is changing rapidly now, because the way people consume information changes.

Keep in mind that posting frequency is an important element to feed consumers' hunger for fresh content. If you implement content marketing strategies through the internet.

Google also likes productive numbers; appreciate the quantity and quality.

Seasoning content with strategic keywords and using search engine optimization (SEO) techniques, when applied correctly, can also increase results significantly.

Choosing a clear title, also has the potential to increase Google's traffic and ranking. Backlinks attract readers to content marketing articles, which make users endure for your website. Google responds well to every link on the website. Getting links from large websites that point to your content, also helps improve Google's ranking.

Why is SEO an important part of the content marketing strategy?

You can publish fantastic material, but if no one can find it, it's useless.

SEO allows content published through websites / blogs on the internet to be easily found by people through search engines.

A website that has great content and ranks in a search engine might get large amounts of traffic or traffic.

The Importance of Great Content in SEO

Content marketing and SEO are like an inseparable part. Even though, the content marketing strategy itself can be done through paid advertising.

SEO and content marketing are complementary business strategies.

Without high quality content, you cannot realize the full benefits of SEO - relevant and useful content on your website, motivating website visitors to stay longer, and this can have a positive impact on your search ranking.

According to Dedi, the SEO Expert team from Garuda Website, one of the SEO service providers in Jakarta, SEO requires great content to succeed. Great content impacts conversion in the marketing world.

Great content without SEO, tends not to get many viewers. Because it usually doesn't get ranked on the search results page. Conversely, SEO without great content, is also bullshit. Because one of the main factors of SEO success is the quality of the content itself.

Here are some links between SEO and content;

• Quality Content Generates a High CTR - Google considers your CTR as an important factor for ranking your website - the more you make users click on your link, the greater your chance of getting better rankings in search engines.
• Quality Content Helps You Generate Backlinks - One of the best SEO strategies is to get high quality backlinks from high authority websites. For Google, high-quality backlinks show credibility and trust. The more backlinks you have, the higher your rank on Google.
• Content Allows You to Enter Keywords - Quality content is the only way to ensure that you can use keywords strategically. This will help you compete with other brands from your industry.
• Quality Content Provides Benefits for Users - SEO involves various strategies such as generating backlinks, writing quality blog posts, and using good keywords. This also involves creating a website that has a good structure. So users can navigate easily, optimize your robots.txt file, and write good meta tags.

Basically, SEO and content cannot work successfully separately. Marketers need to understand that the two elements complement each other, so you need to focus on creating great content if you want your ranking to increase.

Then, when SEO works. And the website gets ranked in search engines, that's what it is for. The answer, will return it to implement marketing strategies through content that is on the website itself. Strategies for selling products or services.